To improve the popularity of organic fertilizer equipment, we can start from the following aspects:

1. Understand market demand and audience characteristics: Through market research, understand farmers' awareness of organic fertilizer equipment, willingness to buy, and usage habits. At the same time, analyze competitors' promotion strategies to better formulate their own promotion plans.

2. Formulate targeted promotion strategies: In view of the problem that farmers are not aware of organic fertilizer equipment, improve farmers' awareness of organic fertilizer equipment by holding popular science lectures and producing promotional materials. Provide preferential policies, such as purchase subsidies and technical training, to stimulate farmers' enthusiasm for buying.

3. Use diversified promotion channels: In addition to using traditional media such as television and newspapers, online promotion can also be carried out through new media platforms such as the Internet and social media. Cooperate with e-commerce platforms to expand sales channels and increase product exposure.

4. Strengthen after-sales service and brand building: Provide high-quality after-sales service, such as technical consultation, product return, etc., to enhance customer trust and satisfaction. By strengthening brand building, enhance brand image and visibility, and attract more customers' attention.

5. Take advantage of policy support: actively strive for government subsidies and preferential policies for the organic fertilizer production line industry, reduce the production costs of enterprises, and improve the market competitiveness of products. Pay attention to government-supported livestock and poultry manure resource utilization projects, etc. Enterprises can apply for subsidies.

Through the above methods, the popularity of organic fertilizer equipment can be effectively improved, market competitiveness can be enhanced, and the healthy development of the organic fertilizer industry can be promoted.